Business Insider – Positive Energy is shutting its doors after more than a decade.
The brand, which began with a goal to “create a positive energy experience,” has been a part of the company since 2005.
Now, its focus is on the health care industry.
“The business of positive energy has become a bit stale and boring, and we’ve been too focused on being positive,” CEO David DeBartolo said in a statement.
“As a result, we decided to close our doors.”
In a statement to Business Insider, DeBartsolo said he’s “grateful for the many positive people I’ve worked with over the years,” but he added that the company will not be able to continue with its mission to “make positive energy accessible and accessible to everyone.”
DeBarmoso said he and his wife, Joanne, have “made our commitment to make our lives better and more beautiful by making positive energy the best product for everyone.”
“I have always had an affinity for positive energy and am deeply grateful to my friends and co-workers for their positive support during this time of transition,” he wrote.
“I am so proud of our team and will miss their passion and passion for positive living.”