Aussie energy drink company Duke Energy has unveiled its latest offering, the PBF Energy Drink, which is now available in the US and New Zealand.
The PBF is a carbonated energy drink that features a 100 per cent pure coconut milk that has been made with zero added sugars.
It is available in both a 16.9 per cent carbonated version that is served in a carbon-free plastic container, as well as the 12 per cent (with sugar) and 22 per cent versions.
The original PBF was created by British energy drink maker Dr PBF in 2010 and is the most popular energy drink in Australia.
A spokesperson for Duke Energy told the ABC the company had been developing the PBE for some time and was looking for an innovation partner.
“It’s great that Duke is finally making this drink available in Australia,” the spokesperson said.
“We have been working with Dr Pbf for years to develop this drink and we are excited to have the opportunity to partner with them to develop and launch this great product in the future.”
A spokesperson from PBF confirmed the drink would be available in New Zealand, but declined to say whether it would be released in Australia, as it had not been tested.
“The PBF energy drink is made with pure coconut oil and contains no artificial flavours, flavours, sweeteners or artificial colourings,” the company said.
The spokesperson said the company was working with the Government to test its carbonated versions in New York and Washington.
“As a result of the test results, we will be launching the Pbf Energy Drink in New Jersey, where the FDA has given the go-ahead,” the representative said.
In a statement, Dr Pboe said the PbeBever was an exciting new product from a leading Australian energy drink brand.
“This is an important new product for us that is bringing a fresh and refreshing energy drink to a number of New Zealanders and Australia,” Dr PBOe said.
It added the PbF would be introduced in the United States soon and the PBP in the New Zealand market.
“Our focus remains on developing new energy drinks in the region, particularly as we head into the next few months with the launch of the new PBF.”